Project Description
Lee-Anne Simpson
Entrepreneur • Fitness Professional • Author • Mortgage Agent • Community Builder
Some client relationships begin with a website.
Others grow into nearly two decades of collaboration, innovation, and friendship.
My work with Lee-Anne began in 2006, when she owned Revive Fitness. What started as a website project quickly became something much larger. As her business expanded, I became deeply involved in building the operational systems that allowed her to focus on her clients while the business itself ran efficiently behind the scenes.
Together, we built the digital aspect of Revive Fitness.
From membership registrations and payment processing to scheduling, program management, personal training systems, collections, marketing, advertising, signage, branding, logo design, print materials, and the website itself, every piece was designed to work together. Rather than simply creating a website, we created the operational framework that supported her growing business.
As Revive Fitness matured, Lee-Anne developed an eight-week nutrition and lifestyle program that eventually became The Answer—a practical workbook designed to help people make sustainable changes to their health and fitness.
Our collaboration extended beyond design.
Working closely with Lee-Anne, I designed and formatted the complete workbook, created the cover design, prepared the files for professional printing, and even contributed to portions of the content from my own passion for cooking, nutrition, and practical food preparation. The workbook continues to be used with her clients today, a testament to the value of creating educational resources that stand the test of time.
Over the years, Lee-Anne’s career continued to evolve, and so did our partnership.
She expanded her work beyond fitness by creating The Parlour Project, a community built around personal growth, wellness, and meaningful conversations. Together we developed a digital presence that reflected this next chapter while maintaining the trusted reputation she had spent years building.
Most recently, Lee-Anne became a Mortgage Agent Level 1, helping clients navigate both traditional and private lending solutions. Rather than starting over with an entirely new identity, we repositioned her online presence under Lee-Anne Simpson, creating a personal brand capable of supporting every aspect of her professional journey.
Today, her website brings together mortgage services, private lending, and The Parlour Project in a way that feels authentic, cohesive, and unmistakably her.
Across nearly twenty years of working together, I have created far more than websites.
I’ve designed logos, books, brochures, business cards, signage, advertisements, websites, marketing campaigns, operational systems, and educational resources. More importantly, I’ve helped evolve those tools as her career changed, ensuring each new chapter built naturally on the last.
One of the greatest compliments I can receive is when a client continues to trust me year after year—and introduces me to the people they trust.
Lee-Anne has referred many clients to Banja over the years, relationships that began simply because she believed they would receive the same level of care and partnership that she had experienced herself.
This project represents exactly what I love most about my work.
Technology changes.
Businesses evolve.
Careers take unexpected turns.
When someone has a trusted partner who understands both the technology and the person behind the business, every new chapter becomes easier to build.
Services Provided
- Business operations and workflow design
- Brand identity and logo design
- Website design and redevelopment
- Membership and registration systems
- Payment processing integration
- Scheduling and program management
- Marketing strategy and advertising
- Print design and signage
- Book cover design
- Book layout and print production
- Editorial collaboration and content development
- UX consulting and digital strategy
- Ongoing technical support and business evolution